The Net Promoter System® is a management approach built on the Net Promoter Score®, which uses a steady stream of customer feedback to fuel constant learning and improvement at an organization. The Net Promoter System helps companies monitor the health of customer relationships, embed customer advocacy throughout the business and create a foundation for customer-led growth.

The Net Promoter Score, which allows companies to classify customers as promoters, passives or detractors, ties individual customer behavior to business economics in several key ways:

Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

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