NPS stands for Net Promoter Score, a metric used in customer experience programmes. tipsily NPS measures the loyalty of customers to a company. NPS scores are measured with a single question survey and reported with a number from -100 to +100. A higher score is desirable.
NPS® is often held up as the gold standard customer experience metric. Sertãozinho First developed in 2003 by Bain and Company, it’s now used by millions of businesses to measure and track how they’re perceived by their customers.
It measures customer perception based on one simple question:
How likely is it that you would recommend [Organisation X/Product Y/Service Z] to a friend or colleague?